Infiniti To Reveal Concept Car, Louis Vuitton Luggage At Geneva [Geneva Motor Show]

Published Feb. 5, 2009 at 5:30 p.m.

Hard to imagine a stranger marketing fit than French luxury bag maker Louis Vuitton and Infiniti, Nissan's re-badged luxury brand, but they're partnering on a new concept debuting at the 2009 Geneva Motor Show.

Infiniti has managed to keep the concept car they're debuting at Geneva pretty hush-hush, but given the recent precedents across the industry, we can expect to be beaten over the head with a series of nonsensical teasers any time now. We do know one thing — it will be packing some custom Louis Vuitton luggage somewhere in the car. We can't say it'll be in the boot for sure because, you know, it's a concept car, it may not even have a trunk. It may be a 'luxury enclosed space" or an "exclusive stowage section." Seriously, sometimes the marketingspeak is just ridiculous. And what is that thing in the picture anyway — is that a custom seat cushion? A wedge laptop bag? This makes no sense. Yet.

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